Don’t be afraid to ask your potential customer the key question

By | 2016/03/24

Now it’s getting close to the end of a month. It’s time to write something for the goal of 5 articles per month on this blog.

Now 9 months have passed after I started my business.

Now I believe the most important thing for an entrepreneur or a new business is to see if there are any customers who want to pay for your new products or services.

(In most cases, it’s called “Business model verification”)

And I think “Execution” is the most important part in this process.

Because it’s about “producing” prototype products or services based on your business idea and “go to ask” you potential customers if they want to pay you for your products and services.

Both “producing” and “go to ask” are exact execution.

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Then, how about the game companies in the game industry where I’m in now?

Programmers and graphic designers work so hard days and nights to develop their games.

But how much or how often do they show their games to their potential customers (who are usually gamers)?

Do the potential customers (gamers) want to pay for your games? Or how long do the potential customers (gamers) want to play your games?

I feel there are very few game companies did this well.

If you want to sell a premium game (pay while downloading on app stores), you can easily let people around you or gamers around you play 1 or 2 stages and ask them how they feel about the game.

(If you have a free-to-play game, you can deliver your prototype game to potential customers (gamers) around you and track how often and how long they play your game.)

And ask them the most important question.

“Do you want to pay 1 euro or 1 dollar for playing the following stages?”

If you don’t have following stages ready, you can ask them to pay for reservation for the complete version of the game.

If there are 3 people out of 10 gave you 1 euro or 1 dollar, you can confirm the possibility of your game right there!

On the contrast, if you asked 10, 30 or 50 people and there were only 1 or 2 who were willing to pay for your game, you should stop development of the game right now and consider what are the problems or start another game.

However, many game developers can’t stop their games.

Why?

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I guess their games are like their kids which is very difficult for them to give up, because they have spent such a long long time on these games.

Nevertheless, keeping operating business where no one wants to buy the products or services will make the business go bankruptcy anyway.

I’m running 2 businesses now. I’m asking my potential customers: “Do you want to pay for it?”

I realized that one of these 2 businesses is very difficult to provide sufficient value for most potential customers.

Now I’m seeking for the answer of “Yes, I want to pay you for your service!” for another business.

I’ll keep asking my potential customers the most important question: “Do you want to pay for my services?”

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