“You should possess your own business!”

(4)  Possess your own business

This is also an extremely interesting point! They persuade you to possess your own business.

The enterprise culture in Japan is very different from other countries, which is very common for Japanese people to work in only one company for the whole life.

Usually, there are quite few chances to get promotion in a Japanese company in a short time, and Japanese people usually stand for this and wait for chances. The reason why this culture can be maintained so far  is because that Japanese company seldom fires employees. So Japanese workers want to keep stability in career and stand for less chance for promotion, and Japanese companies provide stability and never fire employees, which just keep the balance of this culture.

However, the environment is changing and there are more and more companies start to lay off employees now…

The members from the pyramid scheme business utilize this cultural background and environmental changes to convince that everyone should have his/her own business because the environment is changing and no any companies can promise life-long employment anymore.

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The true interesting point comes now.

There are 2 strategies to make the members themselves keep selling others products.

The first one is to have a ranking system. If they can achieve some goals, their rank will rise and earn more money, even earning oversea tours including invitation to their own family. The point is that this strategy exploits the love of the members to their family. This is very special and cruel.

The other point is to build heros and heroines inside members. The method is to publish membership magazines every 2 months and deliver to all members, where inside the magazines, the “high rank members” are interviewed and graceful and elegant photos are demonstrated, to make the low rank members feel that they can also be the heros or heroines someday by working harder.

Money makes the Devil turn millstones.

(2)  Perfect products

The members from this business definitely say this.
“The product is perfectly good.”

And they certainly also provide some famous stars’ words or some news reports to indirectly prove the superiority of their products.

The really interesting point is that if the product is truly perfectly good, they do not need to convince, actually. They just need to build a webpage with an order form on it and then by bringing some free samples to people on the street, soon the orders should just fly to them. Why do they need to convince others to use their products?

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