The last point I learned from this business is the external company relationship.
The business is small, so the users in this industry are fewer. We sell medical devices, so our users are, generally speaking, in hospitals. In our case, they are physicians. And it’s interesting to mentions that even in such a small industry, there is still formation of power balance among the physicians.
Although all physicians have the same occupation, each one of them has different purpose and mind to his/her job.
Some physicians think patients are most important, but some think their income most important. Some even think their status in industry most valuable. Some are kind, but some are rude. Some are smart, but some just look smart. Some try their best to make the world better, but some just want benefits from others. Some even kick things in operation room to release their angriness.
These form the power balance in the industry.